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Rapid Transformation and New Business Opportunities in the Automotive Industry

Why the Automotive Industry is Growing

The automotive industry is undergoing major disruption on multiple fronts. New technologies, changing consumer behavior and supply chain challenges are transforming this industry at an unprecedented pace.

These changes are opening up new business models that could expand the industry revenue pool by about 30 percent. This will include shared mobility, data-driven services and feature upgrades.

1. High demand for SUVs and pickup trucks

Once seen as vehicles that were only good for off-road capabilities and adventuring, SUVs have soared in popularity. Now, they’re often the best-selling models for many automakers.

Fuel efficiency has also improved significantly over the last decade. SUVs are now as efficient (in terms of miles per gallon) as sedans. Fuel efficiency for trucks has risen even more, thanks to technological advances and societal trends.

However, this growth isn’t without challenges. In recent years, automakers have struggled with a series of supply chain disruptions and rising interest rates. These issues have led to production delays and shortages of inventory.

2. Increased demand for connected cars

The automotive industry is a significant driver of the economy and is one of the biggest employers of people in the manufacturing sector. It directly employs 1.7 million people and contributes 3 – 3.5 percent to the overall GDP of the United States.

Connected cars are becoming more and more popular as consumers demand new functionalities. Moreover, connected cars can help reduce traffic congestion and fuel emissions. Additionally, they can provide useful information about road conditions and weather.

Many car manufacturers are offering over-the-air updates that improve the functionality of a vehicle. For example, Tesla vehicles can be updated with features like autopilot, adaptive cruise control, and lane departure warnings. Other manufacturers are also starting to offer these features, such as Polestar and Volvo.

Another trend is truck platooning, which involves multiple trucks traveling in close formation to increase their fuel efficiency. This is a great way to reduce traffic and improve road safety. It can also save money by reducing maintenance costs and repair expenses.

3. Shift towards shared mobility

Changing consumer preferences and technological breakthroughs have prompted an uptick in shared mobility solutions like car sharing, ride hailing, and micro mobility. These services allow consumers to rent cars by the hour, day or week, while coverage and maintenance are included in the service fee.

This shift towards shared mobility is causing traditional auto manufacturers to rethink their business models and focus on new products and services that are aligned with current and future customer demands. This includes forming partnerships with tech companies to design and develop the advanced technology that autonomous vehicles require.

Additionally, many automotive OEMs are adopting flexible manufacturing processes to increase the speed at which they can produce new products and vehicles. This is necessary to meet consumer demand for a fast-paced industry and keep up with rapid innovation in software-based systems. As a result, automakers are beginning to think more like software companies. This has also forced them to reshape their value proposition from traditional car sales and maintenance to integrated mobility services.

4. Increased demand for American-made cars

Despite the fact that many automotive manufacturers are focusing their efforts on evolving their truck and SUV lines, American-made cars continue to have significant value for the national economy. According to government data, 2 out of every 5 jobs core to the automotive industry come from building vehicles, and 3 out of 4 comes from selling them.

While the US was once dominated by the “Big Three,” today’s globalized car market blurs distinctions between traditional American automakers and foreign imports. Several dozen plants operated by VW, Honda, Toyota, Nissan and other foreign brands dot the US Midwest and South with final-assembly facilities and supply chain operations.

In addition, the increasing demand for electric and hybrid vehicles is helping to propel the automotive industry’s growth in some regions. This trend has prompted major market players to invest in eco-friendly vehicle technologies and build more sustainable manufacturing operations. This shift toward green practices is driven by both consumer demand and government regulations.

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